The 60-Day AI Visibility Guarantee, Explained

The 60-day AI visibility guarantee is simple: Result.st records your share of answers on day one, works to raise it, and refunds your fee if that number does not improve within 60 days. There is no soft metric and no long contract. This article explains exactly how the guarantee is set up, measured, and honored.

What is the guarantee promising?

The promise is a measurable improvement in your share of answers within 60 days, or your money back. Share of answers is the percentage of relevant AI questions where your firm is mentioned or cited in the response. It matters because about 68% of US searches now end without a click (SparkToro 2026), so appearing inside the answer is the visibility that counts.

The guarantee is deliberately narrow and concrete. It does not promise vague reach or impressions; it promises movement on one defined number you can verify. Read what share of answers is for the full definition before reviewing any guarantee, including this one.

How is the day-one baseline set?

Everything starts with a baseline, because you cannot prove improvement without a starting point. Before any work begins, Result.st runs a visibility audit that tests a defined set of questions across AI engines and records how often you appear today.

That baseline includes:

• The exact questions tested, agreed with you in advance
• The engines checked, such as ChatGPT Search and Perplexity
• Your share of answers at the moment, before changes
• The competitors currently winning those answers

Because ChatGPT Search overlaps about 87% with Bing, and citation sources differ by engine, the audit captures each engine honestly rather than averaging them into a single soft figure. This recorded baseline is what the 60-day result is judged against.

What counts as improvement?

Improvement means your measured share of answers goes up versus the day-one baseline, using the same questions and engines. The comparison is apples to apples by design, so there is no room to redefine success after the fact.

Element	Day one	After 60 days
Questions tested	Fixed set	Same fixed set
Engines checked	Recorded	Same engines
Share of answers	Baseline value	Compared value

The work behind that movement follows proven tactics. The Princeton GEO study found quotations lifted visibility by 41%, statistics by 32%, and citations by 30%, and Result.st applies those methods to the content and sources engines rely on. The point is that the goal is fixed before work starts, not negotiated after. The 5 AI search metrics that actually matter explain why share of answers is the right yardstick.

Why is there no fine print?

Fine print usually exists to protect a vendor from its own promise. This guarantee removes the common escape hatches:

• The metric is chosen and recorded before work begins, not after
• The plan is a flat $5,000 per month, month to month, so you are not locked in
• The refund condition is a single, verifiable number
• The questions and engines do not change midway

Many GEO retainers run about $3,000 to $15,000 per month with long contracts and reports built around metrics that always look positive. A guarantee only means something when the metric is set in advance and the contract lets you leave. Both conditions hold here.

Who is this for?

The guarantee is built for firms where a single answer can win or lose a client, including law firms, accounting firms, and medical practices. In these verticals, prospects often ask an AI engine before they ever visit a website, so being cited in the answer is the difference between being considered and being invisible. A guarantee tied to share of answers maps directly to that stake.

What happens after the 60 days?

The guarantee is a starting commitment, not a finish line. Share of answers is a moving target, because engines refresh their citations and competitors keep publishing, so the work continues after day 60 to defend and extend the gains. Because the plan is month to month, you stay only as long as the results justify it; there is no renewal trap and no penalty for leaving. In practice, the first 60 days prove the model, and the months that follow compound it. The same metric and the same reporting carry forward, so you always know exactly what you are paying for.

Ready to see your day-one baseline and put the 60 days on the clock? Contact Result.st to begin with an audit.