About

We get professional firms named in AI answers.

When a prospect asks ChatGPT, Perplexity, or Google AI to recommend a lawyer, accountant, or doctor, the assistant names specific firms. Result.st is a done-for-you studio that makes sure your firm is one of them, measurably, and within 60 days.

What we do

We run a single program that keeps your technical SEO healthy while adding the generative-engine layer that AI assistants reward: entity and schema engineering, citation-source placements, and answer-formatted content. Everything is built around share of answers: the percentage of buyer queries where AI engines name your firm.

Who we work with

We focus on professional services where a single new client is worth far more than the engagement: law firms, accounting firms, and medical practices. That focus is what lets us build the query sets, citation maps, and content that move the needle in a specific vertical.

How we measure

Every engagement reports on the metrics that actually matter, not vanity numbers. See the metrics we report and our audit methodology.

Why this matters now

Buyer behavior has already shifted. A growing share of people researching a lawyer, accountant, or doctor now start with an AI assistant instead of a search results page, and many never click through to a website at all. When the assistant answers with a short list of named firms, that list is the shortlist. Being absent from it is the new version of being on page two of Google, except there is no page two to fall back to. We exist to make sure the firms we work with are the names that get returned.

How we are different

AI search ranking is not a rebranded SEO retainer and it is not a one-off audit. It is an ongoing program of entity engineering, citation-source work, and extractable content, measured every month against a fixed query set so you can see exactly what moved and why. We work with a small number of firms per market so we are never optimizing competing clients against each other, and every recommendation we make is grounded in what the engines actually cite for your buyers, not in generic best practices. To go deeper on the approach, start with what AI search ranking is and how it differs from SEO.