How AI search works — and how firms win it.

Tutorial

June 5, 2026

How to Run a Full AI Visibility Audit (Step by Step)

The complete audit methodology: building a 100+ query set, sampling across engines, scoring appearances, mapping competitor citations, and turning results into a work plan.

3 min read

Listicle

June 2, 2026

5 AI Search Metrics That Actually Matter (And 3 That Don't)

How to tell whether AI search work is working: the five metrics worth reporting, the three vanity metrics to ignore, and what good movement looks like.

3 min read

Tutorial

May 29, 2026

How to Write Content AI Engines Actually Cite

AI engines cite chunks, not pages. The writing rules that make content extractable: answer-first sections, fact density, question headings, and the formats that fail.

3 min read

Tutorial

May 26, 2026

How to Get Cited by Perplexity: The Fastest AI Engine to Crack

Perplexity cites new sources within days and rewards freshness over domain age. A step-by-step guide to earning citations on the most accessible AI engine.

3 min read · Updated June 8, 2026

Listicle

May 22, 2026

10 Questions Prospects Ask AI Before Hiring a Firm

The real questions buyers put to ChatGPT and Perplexity before choosing a lawyer, accountant, or doctor — and what the AI's answer means for your pipeline.

3 min read

Playbook

May 19, 2026

The Medical Practice AI Search Playbook: Becoming the Practice AI Recommends

Patients ask AI assistants to recommend doctors, dentists, and specialists. The citation sources behind those answers, and the playbook for medical practices.

3 min read

Tutorial

May 14, 2026

How to Add Schema Markup to a Professional Practice Website

A practical tutorial on the JSON-LD schema types that make law firms, accounting firms, and medical practices legible to AI engines — with copy-paste examples.

3 min read

Playbook

May 11, 2026

The Accounting Firm AI Search Playbook: Getting Recommended for 'Best CPA'

Small-business owners now ask ChatGPT to recommend CPAs. The sources AI engines cite for accountant recommendations, and the playbook for being the name in the answer.

3 min read

Listicle

May 7, 2026

7 Reasons Your Firm Doesn't Show Up in AI Answers

If ChatGPT and Perplexity never name your firm, the cause is almost always one of these seven failures — ranked from most to least common, each with its fix.

3 min read

Playbook

May 4, 2026

The Law Firm AI Search Playbook: How Firms Get Recommended by ChatGPT

Why legal queries are the highest-stakes category in AI search, the sources AI engines cite when recommending lawyers, and the playbook for getting your firm named.

3 min read · Updated June 6, 2026

Tutorial

April 28, 2026

How to Check What AI Says About Your Firm (15-Minute Audit)

A step-by-step tutorial for auditing your firm's AI visibility across ChatGPT, Perplexity, and Google AI — no tools required, results in under an hour.

3 min read · Updated June 9, 2026

Guide

April 24, 2026

Share of Answers: The Metric That Replaces Rankings

Share of answers measures the percentage of buyer queries where AI engines name your firm. Here is the full methodology: query selection, sampling, scoring, and reporting.

3 min read · Updated May 18, 2026

Guide

April 21, 2026

How ChatGPT Decides Which Firms to Recommend

ChatGPT names specific businesses when asked for recommendations. Here is the retrieval pipeline behind those answers — and the signals that get a firm onto the list.

3 min read · Updated June 7, 2026

Guide

April 16, 2026

GEO vs SEO: What Actually Changed

Generative engine optimization and traditional SEO share a foundation but compete for different real estate. A practical comparison of signals, deliverables, and metrics.

3 min read · Updated May 29, 2026

Guide

April 12, 2026

What Is AI Search Ranking? The Complete Definition

AI search ranking is the practice of getting your business named in the answers AI assistants give. Here is how it works, how it differs from SEO, and how it is measured.

3 min read · Updated June 4, 2026