How AI search works, and how firms win it.

Guide

June 27, 2026

The 60-Day AI Visibility Guarantee, Explained

How a results guarantee works in AI search: the day-one baseline, share-of-answers measurement, what counts as improvement, and why there is no fine print.

4 min read

Guide

June 26, 2026

GEO Agency vs DIY: A Decision Guide for Firms

Should your firm handle AI search ranking in-house or hire a specialist? An honest framework on what to DIY, what to outsource, and the real cost of waiting.

4 min read

Pricing

June 25, 2026

What Does AI Search Ranking Cost in 2026?

AI search ranking costs vary widely in 2026. See what drives GEO pricing, retainer vs one-time work, and how Result.st's flat $5,000/month plan compares.

4 min read

Playbook

June 24, 2026

How Personal Injury Firms Get Recommended by AI

Personal injury is the most competitive legal category in AI search. The playbook: citation sources, case-result framing, local signals, and what buries firms.

4 min read

Guide

June 23, 2026

How to Get Your Medical Practice Recommended by AI

A compliant guide to get your medical or dental practice recommended by AI: review velocity, trusted health directories, schema, and insurance content.

3 min read

Guide

June 22, 2026

How to Get Your Accounting Firm Recommended by AI

A practical guide to get your CPA or accounting firm recommended by AI: winning 'best CPA' queries with schema, trusted directories, and extractable content.

3 min read

Guide

June 21, 2026

How to Get Your Law Firm Recommended by ChatGPT

A step-by-step method to get your law firm recommended by ChatGPT: entity setup, the directories AI trusts, extractable content, and reviews that move answers.

4 min read

Guide

June 19, 2026

How to Show Up for 'Best Near Me' in AI Answers

Best near me is now an AI question. Learn how local entity signals, reviews, and structured data put your firm on the AI's short list for nearby buyers.

4 min read

Guide

June 18, 2026

Why ChatGPT Recommends Your Competitor, Not You

ChatGPT names your competitor because of fixable gaps in entity data, citations, and content. Learn how to diagnose each gap and flip the recommendation.

4 min read

Guide

June 16, 2026

How to Get Cited by Claude: What Anthropic Rewards

Learn how Claude selects and cites sources, why it favors clear structured content, and how to make your firm one of the references Anthropic's model trusts.

4 min read

Guide

June 15, 2026

How to Appear in Google AI Overviews

Learn how Google AI Overviews and AI Mode pick firms for local service searches, and how reviews, the local pack, and schema earn your practice a spot.

4 min read

Tutorial

June 13, 2026

Is Your Site Blocking AI Crawlers? How to Check

If GPTBot, ClaudeBot, or PerplexityBot is blocked, AI cannot cite your firm. Run this 10-minute audit to find and fix the robots.txt and Cloudflare rules.

4 min read

Tutorial

June 12, 2026

What Is llms.txt and Does Your Firm Need One?

llms.txt is a plain-text file that points AI engines to your most important pages. Here is what it does, whether it moves citations yet, and how to write one.

4 min read

Guide

June 10, 2026

How AI Fan-Out Queries Work (And Why It Matters)

AI engines break one question into many hidden sub-queries before answering. Here is how fan-out works and how to write content that wins those narrow searches.

4 min read

Guide

June 8, 2026

Entity SEO: How to Make AI Understand Your Firm

AI recommends entities, not pages. Learn how to build a consistent, unambiguous firm entity with NAP, credentials, schema, and Wikidata so engines name you.

4 min read

Tutorial

June 5, 2026

How to Run a Full AI Visibility Audit (Step by Step)

The complete audit methodology: building a 100+ query set, sampling engines, scoring appearances, mapping competitor citations, and turning it into a plan.

3 min read

Listicle

June 2, 2026

5 AI Search Metrics That Actually Matter (And 3 That Don't)

How to tell whether AI search work is working: the five metrics worth reporting, the three vanity metrics to ignore, and what good movement looks like.

3 min read

Tutorial

May 29, 2026

How to Write Content AI Engines Actually Cite

AI engines cite chunks, not pages. The writing rules that make content extractable: answer-first sections, fact density, question headings, and what fails.

3 min read

Tutorial

May 26, 2026

How to Get Cited by Perplexity: The Fastest AI Engine

Perplexity cites new sources within days and rewards freshness over domain age. A step-by-step guide to earning citations on the most accessible AI engine.

3 min read · Updated June 8, 2026

Listicle

May 22, 2026

10 Questions Prospects Ask AI Before Hiring a Firm

The real questions buyers put to ChatGPT and Perplexity before choosing a lawyer, accountant, or doctor, and what the AI's answer means for your pipeline.

3 min read

Playbook

May 19, 2026

Medical Practice AI Search Playbook: Get Recommended by AI

Patients ask AI assistants to recommend doctors, dentists, and specialists. The citation sources behind those answers, and the playbook for medical practices.

3 min read

Tutorial

May 14, 2026

How to Add Schema Markup to a Professional Practice Website

A practical tutorial on the JSON-LD schema types that make law firms, accounting firms, and medical practices legible to AI engines, with examples.

3 min read

Playbook

May 11, 2026

Accounting Firm AI Search Playbook: Ranking for 'Best CPA'

Small-business owners now ask ChatGPT to recommend CPAs. The sources AI engines cite for accountants, and the playbook for the answer.

3 min read

Listicle

May 7, 2026

7 Reasons Your Firm Doesn't Show Up in AI Answers

If ChatGPT and Perplexity never name your firm, the cause is almost always one of these seven failures, ranked from most to least common, each with its fix.

3 min read

Playbook

May 4, 2026

The Law Firm AI Search Playbook: Recommended by ChatGPT

Why legal queries are the highest-stakes category in AI search, the sources AI engines cite for lawyers, and the playbook for getting your firm named.

3 min read · Updated June 6, 2026

Tutorial

April 28, 2026

How to Check What AI Says About Your Firm (15-Minute Audit)

A step-by-step tutorial for auditing your firm's AI visibility across ChatGPT, Perplexity, and Google AI, no tools required, results in under an hour.

3 min read · Updated June 9, 2026

Guide

April 24, 2026

Share of Answers: The Metric That Replaces Rankings

Share of answers is the percentage of buyer queries where AI engines name your firm. The full methodology: query selection, sampling, scoring, and reporting.

3 min read · Updated May 18, 2026

Guide

April 21, 2026

How ChatGPT Decides Which Firms to Recommend

ChatGPT names specific businesses when asked for recommendations. The retrieval pipeline behind those answers, and the signals that get a firm listed.

3 min read · Updated June 7, 2026

Guide

April 16, 2026

GEO vs SEO: What Actually Changed

Generative engine optimization and SEO share a foundation but compete for different real estate. A practical comparison of signals, deliverables, and metrics.

3 min read · Updated May 29, 2026

Guide

April 12, 2026

What Is AI Search Ranking? The Complete Definition

AI search ranking is the practice of getting your business named in answers AI assistants give. How it works, how it differs from SEO, and how it's measured.

3 min read · Updated June 4, 2026