For Law Firms
Get your law firm recommended by AI.
When someone asks ChatGPT or Google AI for the best attorney in your city, your firm should be the answer. We make that happen, end to end, and measure it.
Why this matters for law firms
Legal is the highest-stakes category in AI search. Prospects ask assistants to recommend a lawyer before they ever search a directory, and the firms named in those answers win the consultation. If AI doesn't know your firm, the lead goes to whoever it does name.
- “Best personal injury lawyer in [city]
- “Who should I hire for a contested will in [county]?
- “Do I need an attorney for this, and who is good near me?
What we do for your law firm
- We get your firm named in AI answers for one practice area or location
- We earn you citations in the legal directories and sources AI engines trust
- We engineer your site, schema, and entity data so engines can cite you
- We target the 100 buyer questions that matter most in your market
- Every month, you see how often AI names you, versus where you started
AI engines cite legal directories, bar association listings, review platforms, local press, and earned coverage when recommending lawyers. We get your firm into the specific sources the engines cite for your market.
Frequently asked questions
Do people really ask AI to find lawyers?
Yes. Recommendation queries like 'best [practice area] lawyer near me' are among the most common professional-services questions on AI assistants, and the engines answer them with named firms.
Is AI search marketing compliant with attorney advertising rules?
The work itself, structured data, accurate directory listings, published content, and earned citations, falls within ordinary marketing. Claims on your site and profiles must still comply with your state bar's advertising rules; AI visibility work does not change those obligations.
How long until a law firm appears in AI answers?
Perplexity can reflect changes within weeks. ChatGPT typically takes one to three months of sustained entity, content, and citation work. Most firms see measurable share-of-answers movement within 60 days.