Glossary/Share of answers
Share of answers
Definition
Share of answers is the percentage of a tracked set of buyer queries where an AI engine names a given firm, measured consistently over time.
It is the AI-search analogue of share of voice. You define a representative set of the questions prospects actually ask, run them across the engines that matter, and record how often the firm appears. The result is a single trackable percentage rather than a one-off screenshot.
Because answers vary by day, engine, and phrasing, share of answers is only meaningful when the query set and the method are held constant. Tracking the same set repeatedly turns noisy individual answers into a trend you can act on.
It is the primary outcome metric for an AI search ranking program, because it measures presence at the exact moment a buyer is being given options.