Schema Markup Generator for Professional Practices
Structured data is how ChatGPT, Perplexity, and Google AI confirm who your firm is. Fill in the fields and copy the JSON-LD into the <head> of your site. Everything runs in your browser, nothing is sent anywhere.
Your JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LegalService"
}
</script>Paste this into the <head> of your homepage. Keep the name, address, and phone identical to your Google Business Profile and directory listings, consistency is what lets engines resolve you as one entity. For a full walkthrough, see our schema tutorial.
Why schema matters for AI search
AI engines recommend entities, not pages. Before an assistant names your firm, it has to resolve who you are: your name, location, specialties, and credentials. Schema markup spells that out in a format every engine parses reliably, which removes the ambiguity that gets firms silently dropped from answers.
The highest-value fields are name, address, and knowsAbout (your practice areas). Keep the name and address identical to your Google Business Profile, Bing Places, and every directory listing, character for character. Inconsistency is the single most common reason engines fail to resolve a firm as one entity. For the full method, see our schema markup tutorial and our guide to entity SEO for professional firms.
Frequently asked questions
Which schema type should my firm use?
Use the most specific type that fits: LegalService for law firms, AccountingService for accounting firms, MedicalBusiness (or Dentist/Physician) for medical practices, and ProfessionalService as a general fallback.
Where do I put the JSON-LD?
Paste it inside the <head> of your homepage, wrapped in the <script type="application/ld+json"> tag the generator includes. One block per page is enough.
Does schema guarantee I get cited by AI?
No. Schema makes your firm legible, not recommended. It is necessary but not sufficient; citations come from the directories, reviews, and content that AI engines trust.